"once you decide to work for yourself ,you never go back to work for somebody  else"
Sir Alan Sugar

Sir Alan Sugar is best known for being the host of the British version of America's popular The Apprentice reality television show. However, most of his wealth comes from his founding of Amstrad, a multimillion dollar electronics firm. This is not how Sugar started out in life. In fact, Sugar comes from meager beginnings, some people wonder how this man became so successful. He knew that the only way to get ahead in life was to start his own business. So Sugar took $150 and began to sell electronics, TV antennas and other electrical devices . The first week he was in business for himself, Sugar would make a $90 profit on his electronic goods. He was once quoted as saying, “Once you decide to work for yourself, you never go back to work for someone else.”

His attitude  keeps him selling everything he could get his hands on. Sugar said  “I came from an environment where I needed to succeed. There was no wealth or anything like that in my family.” He  continue to build his sales business, until he got enough money together to start one start an electronic manufacturing company called Amstrad . he didn’t  develop his marketing techniques by chance, he began noticing what people needed then start his business . and how did he success .

1- Always be Selling:

Sugar started by getting part-time jobs , everything from boiling beetroot for the local greengrocer to picking up left over debris from road work job sites. He noticed that the road crews left the wooden blocks they used to lay down asphalt. Since these pieces of wood were coated with asphalt and flammable, he could chop those up into smaller pieces and sell them  . The idea to identify   what people needed and selling that product to them that allowed Sugar to become the billionaire and  expand his company business into professional sports ownership, private executive air travel, advertising and the business venture that made him a star all over Great Britain .

2- Negotiate to Make More Sales:

Sugar would begin negotiating the prices of the TV antennas, electronic components and other devices that he sold out of the back of a van when he was 16. He would say, “I had to negotiate the best price to buy these components and then turn around and negotiate the best price I could sell them for.”
Amstrad would place his negotiating skills to the test. Sugar would negotiate with the manufacturers of injection molding equipment so he could lower the production cost of the hi-fi stereo covers he planned to sell. Most of the other manufacturers were using the more expensive vacuum-forming process to produce the same parts. After the success of the stereo covers, Sugar would expand the business into tuners and amplifiers.

3- Never expect your products to remain the market leader:

Never stop innovating new products was the theme of Sugar's first company, Amstrad. From his early production of hi-fi stereo covers, Sugar would expand Amstrad into the production of tuners and amplifiers.
He didn't always innovate or produce the right products to market , during the 1990s, Amsted was plagued by bad computer components for their new products, as well as launch into other industries that would fail miserably, like the time Sugar decided to go into the gaming industry. He decided to produce the Amstrad GX4000 game machine, but it would fail because the company did not produce enough games and children wanted variety at that time.
Throughout Sugar's business career, he has concentrated on taking other market leaders ideas and producing those products at a reduced cost. Other businesses have seen his success and attempted to do the same thing to him. Not all of his innovations have worked out, but the ones that did, made him a billionaire.